With only 21 years the Manchester-born fashion blogger Jessica has a very mature approach on buying clothes and trends. Different from other influencers the student of International Fashion Promotion proclaims a radical minimal wardrobe containing only a few handpicked items she really loves. With stunning photography Jessica shares outfits and travels with more than 7000 followers on Instagram and on her blog. In this interview she talks about how she started blogging, her style evolution and how she tries to be a more responsible consumer.
When and why did you start blogging?
I first had a blog on tumblr around 6 years ago, it was more of an inspiration blog than a personal one but I guess that’s what got me into the whole ‘blog world’. I then started using Instagram and following lots of cool, like-minded people who had blogs. I really enjoyed reading about their travels, fashion ideas and general lifestyle so decided to create one myself. I’ve always enjoyed writing and taking pictures so it kind of just made sense, too.
How do you think about trends?
I personally try to stay away from trend-driven fashion, I think it’s way too fast paced, following trends mean keeping up and thus constantly consuming. I prefer a more timeless, classic wardrobe, full of things I absolutely love and wear a lot. I tend to stick to basics with the odd statement piece, that way my style is still current and relevant, without that added pressure to buy new things.
What inspires your style?
I get a lot of inspiration from people that I follow on Instagram, as well as Pinterest. I love Japanese brands/style mixed with a minimal Scandi look.
How has your style evolved over the years?
My style has become much more considered over the years. I am now way more conscious when it comes to what I buy and where from. I know exactly what I like, what suits me and I stick to that. I’ve always had quite a minimal style but used to buy from fast fashion brands, now I do my best to support smaller designers and independents.
What are your favourite clothing brands?
That’s a tough one! I guess I love Uniqlo for basics. I love New Balance, they’re all I wear these days! I also really like Toast, You Must Create, I And Me, Muji and APC.
What are your favourite shops in Manchester and why?
My favourite shops in Manchester would have to be…
Beaumont Organic: because they offer beautiful clothing made from sustainable, organic materials.
Form Lifestyle Store: gorgeous shop with the dreamiest staircase (very ‘instagramable’) they stock lots of lovely independent makers.
I also love magma, it’s my go to if I want any book or magazine.
Which role does sustainability play in your life?
Sustainability has become a super important aspect of my life, I am far more aware of the impacts we are having on the planet. I am a firm believer that if everyone does their bit then we can have a positive change. I’ve personally made some lifestyle changes such as buying a reusable coffee cup, not using straws, buying from sustainable brands rather than fast fashion brands, using a shampoo and conditioner soap bar to reduce household plastic. These are only small changes but if everyone makes a more conscious effort then it can only have a positive impact.
Can you give any advice on how to approach fashion more sustainably?
I guess just do your research, ask questions about where the clothing is made, what materials it’s made from and the overall production process. Create a timeless wardrobe, consisting of items that you truly love and wear weekly. And also if something is broke then fix it! Have it repaired, don’t just throw it away and buy a new one.
As a blogger, there’s probably a lot of pressure to buy new things and show new outfits for your audience. How do you resist this?
I don’t personally feel any pressure to buy new things, I like to mix and match and show how my clothes can be worn in different ways. I think people can relate to that more because it’s not really realistic nor sensible to have new clothing every week / on every outfit post on Instagram. I love to show my followers that’s it fine to wear that same winter coat for three years and a lot of brands that I buy from actually do the same pieces year after year, a good example would be the APC moon bag. It never ages and you can buy them all year round! This is something I really champion.
What are your wardrobe staples?
My wardrobe staples are definitely a striped top and a good pair of denim jeans.
What’s your most recent purchase? Something you save up to?
My most recent purchase is a pair of ‘i and me’ (an independent brand from London) Japanese woven, selvage denim jeans. Amazing quality and fit and I just know I’ll have them for years.
What’s your favourite pub in Manchester and what would you order there?
Would have to be Solita (not sure it’s a pub lol) but they do a bangin burger!
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